Some of the world’s most progressive network operators are already discovering new ways to leverage their assets to generate new sources of revenue. In doing so, they’re creating a more diversified mix of revenue types — including advertising revenue and other indirect streams — that go beyond simple subscription or transactions.

Innovative operators are exploring three fronts with the potential to turn network operator assets into new revenue models:

• Advertising: leveraging the most significant network operator asset, the subscriber base, to maximise value for brands and media buyers with new opportunities such as mobile advertising and the multiscreen advertising that research tells us young consumers want.
• Strategic partnerships: partnerships with large, branded application and content providers for mutual benefit.
• Ecosystem plays for the developer universe: exposing network assets to a universe of Web developers and partners.
  
  Alcatel-Lucent is already ahead of the game. Our unique combination of software and telecommunications expertise, knowledge of service provider networks and their embedded legacy base means we’re taking a highly proactive approach to helping our customers diversify by enabling business transformation.

Find out more about Unleashing the Mobile Advertising Opportunity 

Find out how young consumers value the new targeted advertising experience 

Find out more about Ecosystems for LTE-enabled Applications in Both Developed and Emerging Markets

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