As mobile penetration rates approach saturation, broadband ramps up and the mobile Web takes off, it’s a new playing field with everything to win and much to lose. In this environment who are the new consumers? What do they want now and what will they want in the future?

The demand will be for integrated, multi-screen solutions in an always connected world in which social media and personalisation will prevail.

For many operators seeking to respond to the new consumer, complex legacy environments will bring serious challenges. It’s much harder to innovate, to defend against new models and players and to delight customers. And because complex infrastructures increase both capital and operating expenditures, it’s also harder to sustain profits.

The task will be to transform into a new, agile service provider with a focus on four critical objectives:

• Innovate – responding to new demands with new services and rich bundles.
• Differentiate – to stand out from both traditional peers and new players by leveraging brand and assets to the full extent.
• Defend – to maintain margins, market share and share of consumer attention.
• Act – seizing new opportunities quickly, while resisting commoditisation.
  Find out more about Satisfying the New Consumer. 

At Alcatel-Lucent we’ve also been working on a project that clearly demonstrates the potential of LTE as a revenue generator. The LTE Connected Car concept makes in-vehicle broadband a reality. Discover how our 2009 study of more than 2,000 US consumers revealed that over 50% of respondents thought the Connected Car concept was highly appealing. Read the article LTE Connected Car Demonstrates Future of in-car Broadband Experience for more details.

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