European enterprises and consumers alike are expressing great interest in the potential benefits of LTE applications and services. In an LTE-enabled environment, consumers and enterprises anticipate increased usage of existing mobile services as well as interest in the applications tested. Check the findings of the end-user research conducted in the United Kingdom, France and Germany.

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Alcatel-Lucent conducted extensive market research among young consumers into their perception of mobile advertising, and into how to secure their adoption to the service through permission, preferences and incentives. Teens and young adults in 11 countries around the globe were exposed to a mobile marketing proposition that comprised highly targeted advertising campaigns using dialog-based messages. Find what expectations young consumers have and what is important for them.

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Multi-screen services can deliver competitive advantage as well as new revenue streams. The potential benefits to service providers of multi-screen video services are substantial: they deliver additional user impressions, service “stickiness,” the “wow” factor of providing innovative services, an enhanced subscriber experience, additional service revenues and additional revenues from increased smart devices sales, data usage, content sales and advertising.

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Motive digital life management software is helping wireline, wireless, cable and satellite operators worldwide deliver next generation IP-based services that seamlessly integrate voice, video and data into a single connected experience. Listen what kind of approach and experience worldwide service providers like BT, Embarq and Qwest have using Motive solutions.

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